CMA Event Calendar: Canadian Marketing Associaton

March 2010


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Event Date	Event Description	Event Location
Apr 8 12:30PM	Mobile Marketing Conference Navigating the Mobile Marketing Ecosystem From m-commerce to the app stores, through to mobile advertising – mobile is no longer a fringe opportunity but an important component of your marketing mix. Forrester reports that the percentage of U.S. adults with smartphones grew 40% between 2008 and 2009, with that number continuing to explode for 2010 and beyond. Join us on April 8th at CMA's Mobile Marketing Conference as we hear from the global players in the mobile marketing mix. Important research insights into the mobile marketing ecosystem provided by comScore, inspiring keynote speakers, as well as case studies from media properties and marketers will make this exciting half-day conference the most important event in mobile marketing this spring!	One Up Restaurant and Lounge Toronto, Ontario


Apr 13 9:00AM	Competitive Intelligence Seminar Outmaneuvering the competition requires a knowledge of their capabilities, strategies and intentions. This knowledge is competitive intelligence (CI). Whether you are a market research buyer who has been asked to investigate the use of competitive intelligence in your company or a user of information who needs to understand your marketplace in greater detail, this full day, comprehensive workshop is for you. [ Full Seminar Description ]	TBC Toronto, Ontario


Apr 15 9:00AM	Developing, Defining and Advancing your Brand This seminar will guide you through the business of planning and developing a whole brand. This one-day seminar is for all marketing professionals who want to know how to champion change and implement branding programs in their organization. [ Full Seminar Description ]	TBC Toronto, Ontario


Apr 22 9:00AM	Marketing 101 Seminar This one-day seminar is for future marketing professionals who need to understand the basics of marketing and it's implication on the communications environment. This one day seminar will help you better understand the principles of marketing allowing you to advance marketing activity within your work frame. [ Full Seminar Description ]	JPR Meeting Rooms Toronto, Ontario


Apr 27 9:00AM	Learn to Present Like the Pros Right now, whether you have to give a presentation in the near future or not, your stomach is in knots just thinking about it. Right? Presenting is a learned skill. No one does it naturally. No matter what your profession, this in-depth, hands-on, interactive workshop gives you the tools that will help you to effectively and confidently stand in front of your colleagues, conference audiences or clients and effectively present your ideas. [ Full Seminar Description ]	JPR Meeting Rooms Toronto, Ontario


May 26 to May 27	CMA NEXT: 2010 National Convention Welcome to Marketing 2010. The world has changed and the National Convention must change as well. We welcome you to join us in May as we expand even further into the current state of marketing and what’s coming next. With a new format and several of the smartest Marketing minds in the world, we’re confident that the CMA’s 2010 National Convention will become the benchmark event for marketing in the world. We look forward to having you there as a part of the conversation.	Metro Toronto Convention Centre Toronto, Ontario