CMA Event Calendar | CMA Events | Canadian Marketing Associaton

September 2010


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Event Date	Event Description	Event Location
Sep 16 8:00AM	Fundraisers’ Measurement Forum Join us on September 16 for the inside track on measurement at our roundtable event hosted by CMA's Not-for-Profit Council. You've got big ideas, a small budget and even bigger expectations from your donors. How do you measure the results that matter most? Not-for-profit organizations are under intense scrutiny to demonstrate ROI – and donors want assurances their dollars are used wisely. At this forum, panelists will discuss how to select, manage, execute and measure fundraising campaign activities – with a standard set of measurement practices. Attend this session and you will learn: To measure what matters most… to the people who matter Industry best practices on measurement How to identify the most important metrics To tighten the measuring tape – focus on measuring the right things, not everything [ Full Roundtable Description ]	One King West Toronto, Ontario


Sep 22 9:00AM	Partnership Marketing Seminar - Part 1 How to acquire the right Marketing Partners to drive successful customer acquisition and distribution You want to Partner with other brands, yet which ones should you be going after? Do they have what it takes to be the right Marketing Partner for you? Can they successfully drive customer acquisition for your business and distribution of your products? Join Ron Kunitzky from Geyser Marketing Group as he discusses how Geyser Marketing Group clients acquire the right Marketing Partners to drive customer acquisition for their business and distribution of their products and are leveraging their Partnership Marketing Programs to increase the social and commercial capital of their brand. Ron will feature case studies as well as tools for prospecting, pitching and negotiating your Marketing Partnerships and provide valuable insight on Partner Marketing models that truly work. Participation in this practical, hands-on, half day session will dramatically increase your Partnership Marketing knowledge and help take your business to a whole new level. [ Full Seminar Description ]	JPR Meeting Rooms Toronto, Ontario


Sep 23 9:00AM	Social Media Seminar -- SOLD OUT!!! Social Media represents a transformational shift in how brands communicate and connect in today’s online world. This full-day session is structured to provide marketers, communicators and advertisers with a deep dive into the Social Media space, uncovering the power and potential to engage consumers in new ways. [ Full Seminar Description ]	JPR Meeting Rooms Toronto, Ontario


Sep 29 8:30AM	Direct Marketing Conference and Exhibits In this age of an ever-changing marketing landscape, have we lost sight of the consumer? Have we pushed them to the back of the line as we’ve become more focused on the latest bells and whistles? It’s time to re-focus on the consumer mindset. New channels have empowered them like never before, making a customer-centric strategy more important now than ever. Join us on September 29th, 2010 at CMA's Direct Marketing Conference and Exhibits and you’ll learn from peers who are embracing the new reality of today’s consumer on topics such as: Can customer insights really make a difference? Is there any such thing as the "right" marketing mix? How can we measure success in this new social landscape? Which marketers are putting their customers first? How can we integrate emerging channels effectively? What is the key to discovering the analytics advantage? What’s next? New to the CMA Direct Marketing Conference and Exhibits, an exhibitor showcase. This one-day conference offers the opportunity to network with exhibitors and speakers over lunch and after the conference in our new exhibitor showcase – a great way to connect with your peers in the marketing community. Don’t miss your chance to hear from speakers such as Jesse Hirsh, Broadcaster, Strategist; Rob Shields, Senior Vice President, Customer Canadian Tire Corporation Ltd; Chris Goodale, Vice-President, Loyalty & Insight, Sobeys and more. Register today.	Westin Harbour Castle Hotel Harbour Ballroom Toronto, Ontario


Oct 5 8:30AM	New Opportunities, Budget Challenges: Fighting for Your Marketing Budget You’re about to go before your management team to defend your marketing budgets. Who can you turn for support? How do you build the case for MORE funding when budgets are tight? Join us for this half-day conference. We’ll arm you with the tools, tactics and insights to help develop the case for your marketing budget. Topics to be addressed include: The principles of translating investment into growth. What are the new marketing “rules of thumb” to build a case for marketing spend? How do you measure ROI? What are the best practices and options? Case studies on companies that have successfully increased their marketing budgets’ effectiveness while building marketing confidence in the organization. Check back soon for full conference information.	TBC Toronto, Ontario


Oct 7 8:00AM	Make Your Mark Women's Conference The Canadian Marketing Association proudly presents the second annual Make Your Mark Women’s Conference. Join us for a half-day of powerful professional and personal development designed to leave you with additional insights and tangible skills in how best to leverage relationships to further your professional career. Come hear industry experts share their experiences in building sustainable relationships for success, leaving a personal legacy as well as mentoring and developing new relationships. Learn how to effectively use the skills and tools necessary to create powerful business connections and relationships.	Arcadian Court Toronto, Ontario


Oct 14 4:00PM	Building a Modern Call Centre From the Ground-Up What does an advanced call centre look like and what drives its productivity and customer service? Join us on October 14 at WIND Mobile’s call centre and find out. Along with a tour of the call centre, you’ll take-in two presentations from contact centre leaders with a proven track record of success. Lean how WIND Mobile built its operation from the ground-up. ….and you won’t want to miss-out on an opportunity to win one of several fantastic door prizes! [ Full Event Description ]	Homewood Suites by Hilton Toronto, Ontario


Oct 26 9:00AM	Predictive Analytics Workshop With the explosion of information, businesses are now able to produce results and ultimately measure performance for any given initiative. But how are solutions developed from this information and more importantly how do businesses action these solutions. This is about adopting the discipline of predictive analytics where businesses use prior or historical information to predict what might happen going forward. This discipline can utilize simple techniques such as Boolian type business rules for future decision-making or use more complex mathematical techniques such as predictive models as a means of formulating these decision rules. The notion of making business decisions based on intuition and one's prior experience is becoming more the exception rather than the rule. Businesses are now adopting predictive analytics to provide a more quantitative approach in their decision-making. [ Full Seminar Description ]	The SAS Building Toronto, Ontario


Oct 27 9:00AM	Advanced E-mail Marketing Workshop This course will explain how the industry’s greatest practitioners use e-mail to achieve their marketing objectives; and how they can execute successful campaigns themselves. Review e-mail as a marketing medium and understand the common factors underlying the success of e-leaders. Find-out how to assemble the building blocks of successful e-mail marketing campaigns. [ Full Seminar Description ]	TBC Toronto, Ontario


Nov 2 8:30AM	Digital Day 2010 - Navigating the Digital Labyrinth Whether you’re a search guru or social network newbie, you need to find your way to Digital Day. The 13th Annual Digital Day Conference, presented by the Canadian Marketing Association and Marketing Magazine is a "must attend" digital event bringing together a wide range of digital marketing professionals. This year's line up of speakers will educate and inspire a diverse audience of digital marketers with a combination of great k...eynotes and breakout sessions.	Allstream Centre Toronto, Ontario


Nov 3 9:00AM	Marketing Math 101 Seminar Critical Math & Finance Skills for Direct Marketing Driven Organizations An Introductory Two-day Intensive Seminar Part 1: November 3, 2010 Part 2: November 10, 2010 For many marketers "number crunching" is often an anxiety riddled exercise. But marketing and sales is a numbers game. Learn how to calculate key business drivers to optimize costs and deliver better profit. This hands-on seminar examines some of the base formulas and special arithmetic used in direct marketing driven companies. [ Full Seminar Description ]	TBC Toronto, Ontario


Nov 16 9:00AM	Partnership Marketing Seminar - Part 2 How to Measure, Engage and Optimize your Partner Marketing Channels Your Partner Marketing Channels drive your business, yet how do you know if they are really working for you? How effective are they and which ones are performing best? What metrics should you be looking at and how can you optimize your partner relationships so that you get more out of them? Join Ron Kunitzky from Geyser Marketing Group as he discusses how Geyser Marketing Group clients measure their partner relationships and optimize them to generate more revenue for their business. Ron will feature case studies as well as tools, success metrics and models for measuring, engaging and optimizing your Marketing Partnerships and provide valuable insight on why some partner marketing relationships work and others don't. Participation in this practical, hands-on, half day session will dramatically increase your Partnership Marketing knowledge and help take your business to a whole new level. [ Full Seminar Description ]	TBC Toronto, Ontario


Nov 17 9:00AM	Learn to Present Like the Pros Workshop Right now, whether you have to give a presentation in the near future or not, your stomach is in knots just thinking about it. Right? Presenting is a learned skill. No one does it naturally. No matter what your profession, this in-depth, hands-on, interactive workshop gives you the tools that will help you to effectively and confidently stand in front of your colleagues, conference audiences or clients and effectively present your ideas. [ Full Seminar Description ]	TBC Toronto, Ontario


Nov 26 5:00PM	2010 CMA Awards The CMA Awards celebrates excellence in marketing. Judged by your peers, this show is your opportunity to discover the campaigns that created a buzz. Discover what was talked about and what we will all aim to dethrone in 2010. Join us on November 26 as we celebrate the best in Canadian marketing.	Westin Harbour Castle Toronto, Ontario